Formal onboarding, business and enrollment goals aligned

Competitors added, baselines configured — pending addition of final Top 10 keywords

Thu, Feb 20 — program pages, blogs, templates, and workflows reviewed

Mon, Feb 23 · 1 hour

Site health, indexing, crawlability, speed, mobile, schema readiness

Aligned with enrollment priorities — pending finalization of Top 10 pages and keywords

GSC, GA4, Google Business, Google Ads, Meta Ads, TikTok Ads

Data received from Digital Team

With intent classification — in progress

Pre-optimization snapshot — in progress

Meta titles, descriptions, H1s, and content optimization for Top 10 priority pages

Address critical audit findings: 4xx errors, meta tag issues, canonical tags, thin content

Improve internal link structure across priority pages to boost crawlability and authority

Add structured data (Course, FAQ) to key pages for rich results eligibility

Draft location-based landing page structure targeting enrollees from key regions

Blog and content calendar aligned with target keywords and enrollment intent

Compare rankings, traffic, and impressions against pre-optimization baseline